William G. Heideman

William G. Heideman, FACHCA President & CEO

William G. Heideman, FACHCA President & CEO

William G. Heideman, President and CEO of Hollenbeck Palms, brings unique skills and credentials to his position. Born on the grounds, Mr. Heideman attended elementary and high school in nearby San Marino, California. Following his graduation in 1972 from California State University, San Diego with a degree in Public Administration and Psychology, he joined the Hollenbeck staff as the full-time Assistant Administrator. He became Executive Director in 1986 and currently serves as President and Chief Executive Officer.

A Licensed Nursing Home Administrator, Heideman is a Fellow in the American College of Healthcare Administrators (ACHCA), a past Board member and officer of the California Chapter and has been a Certified Preceptor since 1984. His additional professional involvement includes membership in the Leading Age of California (LAc) and served on its Insurance Trust, including serving two three-year terms on the Board of the Trust. Heideman is a founding member of a State approved self-insured workers comp group GuardianComp comprised of LAC members and currently serves on its Board of Directors.

Mr. Heideman has an invaluable understanding of the distinctive needs of Hollenbeck Members, as well as the unique requirements of the extensive physical plant. He has 45 years of hands-on experience in managing the finances and daily operations, as well as working closely with its Board of Trustees and staff to assure financial stability and quality of care of Members.

During his tenure, Hollenbeck Palms has seen extraordinary growth and success in meeting the changing needs of the elderly, as well as the demands of the recent evolution in health care. In the mid-1980’s, implementation of the comprehensive new City of Los Angeles Earthquake Code necessitated razing five of the Home’s 12 buildings. A new building structure combining administrative offices with residential occupancy was constructed and a second structure was completely retrofitted. This was accomplished while the Palms continued full operation – with minimal disruption to the Members – as a result of a highly coordinated and successful effort.

In 2003 Hollenbeck embarked on a Board approved Long Range Plan in an effort to meet the needs of future generations of Seniors. The finalized plan laid out a three phase rebuilding program to update and enhance our Hollenbeck Community. Phase I required the construction of a 32 apartment residential building we named Magnolia Court. It features one and two bedroom apartments with full kitchens, balconies and multiple high tech features. The Skyline Bistro, with extended hours and casual atmosphere, was added to compliment our more formal dining room option. Magnolia Court opened in the fall of 2008. During construction we developed a central plaza through renovation of our Community’s hardscape and landscape, which became a major improvement enjoyed by all!

Hollenbeck Palms servces approximately 250 residents with a full and part-time staff of 170. Under Mr. Heideman’s leadership, Hollenbeck Palms is recognized nationally for its 126 year history of solid management, throughful care and fiscal stability.